
It seems like the music industry will continue to make it hard for aspiring muisic artist to land a good deal with a major record label and actually sell records. Hip Hop artist such as Kanye West, P Diddy, Lil Wayne, Fifty and of course Jay Z, continue to dominate the Hip Hop music charts, making it almost impossible for artist coming up to shine. But it's not just diffcult for fresh rappers to get a break. Hip Hop pioneer Rakim who made his debut album in 1986, is known by many to help revolutionize the way rhymes were delivered with his unique sound. He and his partner Eric B, originated classic including "Follow the Leader", and "The 18th Letter". Moreover, their album "Paid in Full", which is also the title for a 2002 "Roc a Fella" film and soundtrack, is considered by many the greatest Hip Hop albums of all times selling multimillions. Still, years after enjoying much sucess, Rakim has to find the best route that will allow him to market himself and his music, and also be profitable.That is the independent route.
It's harder to promote yourself without the major label, but if you score a big hit, then the labels come looking for you. Rakim's view on the industry is, "It's like they're pimping us for our product. It's like a door-to-door salesman and I come up with an item for $10 and I go knock on the door and sell that item and get $10. If I step back and let somebody else sell it, why if he go to the door and my product is $10, then why do I only get $1"? For this reason, many artist branch off and do their own thing. His independent label called "Ra Records", is combined with SMC recordings, which is distributed by Fontana who is an independent subsidary of Universal records.
His up and coming album labeled "The Seventh Seal", will reveal more "conscious" lyrics. The rapper agreed that children need role models, and that entetainers should be considerate of who their audience is. He quotes, "we do play a part and there is something you can do about it. That's addressing the situation, addressing our hood, addressing our youngsters, and schooling them. A lot of times, "keep it real" is a little slogan. But, the kids look at it as if they are really keeping it real when that's not what these dudes are doing. At the end of the day, the little kids wind up busting their guns and going to jail, while the rapper's sitting in his crib watching TV on his big screen doing him. So, we're setting the wrong example because the little kids look up to us and they take it to the heart.We need to be a little bit more responsible. We can't say that we're not role models when we are making records".(rap.about.com) All this time has passed and Rakim continues to reform Hip Hop by taking a new more challenging route, and representing a new attitude that will distinguish the legend from many artist today in a positive and independent way.